Pointful Education

Creative People Working Social Media Icon Concept

Meta Social Media

This course aims to equip participants with a deep understanding of Meta technologies and their practical applications. The course delves into establishing a robust online presence through effective strategies for audience engagement and fostering business growth. Participants will learn to assess and set ad campaign budgets using Meta Ads Manager, implement structured marketing schedules, and proficiently create and modify Facebook pages. Additionally, participants will gain insights into utilizing Facebook and Instagram business accounts, creative functionalities, and communication tools for effective customer engagement. The course extends its focus to WhatsApp Business accounts, Meta Business Suite, and the strategic integration of advertising goals with business objectives. Throughout the course, students will develop proficiency in utilizing Meta Ads Manager for audience segmentation, ad placement, and strategic deployment of creative elements. The curriculum also covers Meta Pixel and Conversions API applications, data analysis, and privacy settings across Facebook, Instagram, WhatsApp, and Messenger. With a strong emphasis on compliance, the course addresses common reasons for ad rejection, ensuring participants are well-versed in navigating the evolving landscape of Meta social media platforms.

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